Tips to Designing a Unique Logo

Designing a logo is an integral step to starting a business, and the greatest challenge is to make sure it is unique amidst the billions of business logos around the world. While it may be near impossible to guarantee a unique logo in today’s abundance of entrepreneurs and small businesses, there are a few tricks you can consider to make your logo as special as possible.

Research the businesses in your industry

Market research is extremely important when it comes to designing a unique logo for your business. In order to stand out from the crowd, you first have to understand your competitors. When designing your business’ logo, make sure to research the logos of your local businesses, as well as the most popular businesses in your industry - and differentiate yourself from them.

For example, if you are running a pet store and see that many other local pet stores and pet businesses utilise an animal paw in their logo, use another symbol (such as an animal tail or ears). Similarly, if you are running a butchery and see that the butcheries around you use a pig as their feature symbol, use a cow shape for your logo instead.

Experiment with colour combinations

You’ll often find that business logos stick to one colour scheme over using a multitude of colours. While it’s definitely not the best idea to use more than five colours in your logo, it won’t hurt to use an aesthetic palette of colours to make your business logo stand out amongst the bland logos around you.

Take advantage of the colour wheel and choose a few colours that are complementary to each other so that your logo still looks clean and simple, while also being unique.

Trademark your logo

Ultimately, your logo is guaranteed to be unique if you have trademarked it. Trademarking a logo gives you exclusive rights to it (to use and sell it whenever and wherever you please) and makes sure that no other business or individual can claim your logo as their own. Trademarking laws can be quite complicated in Australia depending on what you are registering, so make sure to consult with a business lawyer or business-focused law firm to guarantee that you trademark your logo correctly.

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